Get advice from independent experts reviewing your digital marketing tools and channels to find ways to boost your marketing effectiveness.
Not sure about what’s working, and what’s not in your digital marketing channels or strategy? We can help. Our digital marketing audits and marketing effectiveness reviews give you the answer, instantly.
Since 2000, we’ve been helping the world’s largest brands get this right by giving marketing leaders and their teams guidance on how to get more value without spending more.
What are digital marketing audits and marketing effectiveness reviews?
We review each of your marketing channels to identify where performance is strong, where there are missed opportunities, and where small changes can have a big impact. Our digital marketing audits cover:
- Websites and apps
- Data driven marketing and marketing automation
- Search and content marketing
- Social media publishing, social media advertising, influencers and conversation management
- Display advertising creative and online media planning
- Search engine advertising and search engine optimisation
- Ecommerce and partnerships
What will your digital marketing audit or marketing effectiveness review deliver?
- Clear direction on areas of opportunity to strengthen digital marketing
- Independent analysis of any critical weaknesses in your digital marketing
- Practical advice for briefing agencies and internal teams
- Prioritisation of key issues
- Oversight for your briefing process and tips for briefing agency partners more effectively
Practical advice from world class experts to help you get more value from what you’re already doing.
Client examples
Digital marketing audits
Unilever’s key markets needed to understand how their digital marketing was performing and how to strengthen the effectiveness of their digital ecosystems. We reviewed the marketing ecosystems of all key brands to show ways to improve ROI from their campaigns, platforms and always-on messaging. This guided local leadership teams and agencies on improvements to media and creative.
Digital marketing audits
Coca-Cola wanted to understand the effectiveness of its digital marketing and invited us to review its digital marketing ecosystems for key brands in the priority markets. We quickly identified opportunities to strengthen the effectiveness of their communications and get more value from both campaigns and always-on messaging. This fed into local workshop programmes to strengthen guidance to agencies and areas of focus.
Digital marketing audits
Sanofi Aventis needed to understand how its digital marketing was performing and how to improve the effectiveness of its digital ecosystems. We worked with key brands to review campaigns, platforms and comms to assess effectiveness. This guided the leadership team and its agency partners on improvements to media, creative, events and always-on platforms.
Comms effectiveness reviews
The UK government asked us to review NHS websites and consider ways to give more value to patients and boost the effectiveness of their communication. Our marketing effectiveness review combined the website with the key platforms of the world’s biggest healthcare provider. This included digital communication planning and recommendations to improve effectiveness.
Our formula
Boost knowledge
Transform confidence
Build skills
Independent experts
As strategists and business coaches outside your agency and technology vendor network, we’re here to help your team make stronger decisions for stronger marketing.
Global team
We have been running digital marketing audits and marketing effectiveness reviews for global organisations since 2000, including brands in motoring, CPG/FMCG, finance, clothing, children’s toys, technology, media, telecommunications, drinks and pharmaceuticals.
